There are countless thousands of people out there who care about our environment but who are not yet ready to go fully electric with their next car.

Maybe ‘range anxiety’ still gets in the way, or maybe the extra cost is simply too much.

But if you could offer these customers a way to drive a petrol or diesel car with a clear conscience, don’t you think they’d take it?

We know that many of them would.  And with Project-Zero Vehicle Mileage Offset , that’s exactly what you can offer them.

We asked "Would you pay a small monthly fee to offset your vehicle’s carbon emissions?”.
An amazing 61% of respondents said YES , they want to pay for this service.*

Here's how it works:

A leasing company could charge ‘Mileage Offset’ as an optional extra (calculated on the emissions figure and the selected annual mileage). 

A dealer group could incentivise a purchase by offsetting the first 5,000 miles of driving.  It's only a small cost to them and they could make that back and more by offering offset extensions beyond the first 5,000 miles.

Used car customers want to be green too, but often don't have the budget to buy electric.  Don't you think they'd jump at the chance to offset their petrol or diesel car?

Remember that people want to pay for this service.  And because the environment is in the news virtually every day, think of the local and national PR opportunities if you make the move right now!

Talk to Project-Zero about our innovative Vehicle Mileage Offset Service .

* Survey sample of 72 respondents: 44 (61%) said yes, they wanted to pay a small fee to offset their mileage. Of the remainder, 20 (28%) said they would like to go fully electric next time, and 8 (11%) said they did not want to pay extra to offset their mileage.