Maybe ‘range anxiety’ still gets in the way, or maybe the extra cost is simply too much.

But if you could offer these customers a way to drive a petrol or diesel car with a clear conscience, don’t you think they’d take it?

We know that many of them would. And with Project-Zero Vehicle Mileage Offset, that’s exactly what you can offer them.

A leasing company could charge ‘Mileage Offset’ as an optional extra (calculated on the emissions figure and the selected annual mileage). A fee of just £4.00 per month will cover a vehicle such as a BMW 520d Saloon for 15,000 miles per year, including our costs to you and of course your margin.

A dealer group could incentivise a purchase by offsetting the first 5,000 miles of driving for only a small cost to them, making back their initial investment on contract extensions beyond the first 5,000 miles.

Used car customers want to be green too, and when you could offset a 2014 Golf 1.4 TSI over 10,000 miles pa for just £32 (inclusive of your margin) don't you think they'd jump at the chance?

Remember that people want to pay for this service. And because the environment is in the news virtually every day, think of the local and national PR opportunities if you make the move right now!

Talk to Project-Zero about our innovative Vehicle Mileage Offset Service.